Joshua Heid is a Marketing Leader and Strategist with a focus on Growth, AI and Digital Transformation. He currently serves as Senior Vice President Marketing at smava, one of Germany’s leading digital credit platforms.
His work combines strategic vision, data-driven marketing, and leadership to build sustainable growth and brand trust in highly competitive markets.
Latest Thinking
- Why OMR Still Matters to MeOMR has become a fixed annual event in my calendar. For me, the value of the event is less about… Read more: Why OMR Still Matters to Me
- Why one conversation can outperform an entire industry eventSales has never been just a channel for me. It has always been part of how I work, whether through… Read more: Why one conversation can outperform an entire industry event
- How data storytelling drives reach and long term brand trustData rarely creates impact in a single moment. Instead, its relevance develops over time as patterns begin to emerge and… Read more: How data storytelling drives reach and long term brand trust
Background and Experience
He built his career at the intersection of digital growth, performance and brand strategy. Starting in online and affiliate marketing, he gained practical experience in SEO, SEA and early web development in Spain and later in Berlin. At finanzen.de AG, now part of the Clark Group, he led affiliate marketing and developed new partner and sales channels for financial and insurance products. Today his work combines strategic leadership, data driven marketing and the use of artificial intelligence to scale growth and build trusted digital brands.
Education
Joshua Heid studied Business and Economics at the Hochschule für Wirtschaft und Recht Berlin.
He graduated as Diplom Kaufmann with a focus on Marketing, Structural Change and Modernisation.
His academic background combines analytical thinking with a strong understanding of digital and economic transformation.
Projects and Focus
At smava, he leads the marketing organisation and shapes the company’s growth and brand strategy.
Working with cross functional teams, he builds visibility, optimises customer journeys and develops new revenue channels in a competitive market.
He also founded FintechBerlin.de, a curated platform for the Berlin fintech ecosystem. The platform features interviews with founders and executives, a curated event calendar and selected insights from the Berlin fintech market.
With JoshuaHeid.de, he creates a personal base for his professional profile and his research on AI visibility, leadership and the future of marketing.
Publications & Contributions
Here you can find selected publications and professional contributions by Joshua Heid on marketing, digital transformation and social responsibility in business. The listed works include both academic publications and practical insights for marketers and leaders in the digital economy.
- Fintech-Standort Berlin – führend in Deutschland – Article on FintechBerlin.de (2021) about the city’s role as a leading hub for financial technology and innovation.
- Affiliate Marketing Insights Part 2 – Guest contribution in Markus Kellermann’s industry book (2015), providing practical insights for affiliate managers and advertisers.
- Private Loans as an Alternative for the Self-Employed – Interview in Selbständig.net (2011) discussing financing options for freelancers.
- Affiliate Marketing – The Underestimated Channel – Expert interview in Internet World Business (2011) about trends and social media integration.
- Soziale Verantwortung in der Bekleidungsindustrie – Chancen und Probleme von Sozialstandards
Published by VDM Verlag Dr. Müller e.K., 2006
ISBN: 978-3865506955
A research-based analysis of corporate responsibility, brand reputation and social standards in the textile industry, featuring case studies of Adidas-Salomon AG and KarstadtQuelle AG.
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Learn more about my work and connect with me on LinkedIn
For professional inquiries, please write to kontakt@joshuaheid.de.